Capability · Sales development
Pipeline built by a team you actually manage.
A managed revenue pod runs outbound development, CRM discipline and campaign execution against your ideal customer profile — so your closers spend their time in qualified conversations.
Roles we staff
A revenue engine, not a dialling floor.
Sales development
Researched, multi-channel outbound into named accounts — email, phone and social, on your messaging.
Account executives
Discovery and qualification support where you need capacity ahead of a UK closing team.
Marketing execution
Campaign operations, content production and collateral, working to your brand guidelines.
CRM & data
List building, enrichment, deduplication and reporting so your pipeline data can be trusted.
How we are measured
Agreed metrics, reported weekly.
Outbound only earns its place when the numbers are visible. We agree the measures with you at scoping and report against them every week, in your CRM.
Quality of conversation, not quantity of dials.
- Qualified meetings booked
Against a definition of qualified that you write, not one we supply.
- Meeting-to-opportunity conversion
The honest measure of whether targeting and messaging are working.
- Account coverage
Progress through the named account list, with reasons recorded for every closed contact.
- Data quality
CRM hygiene treated as a deliverable rather than an afterthought.
First ninety days
What a revenue pod does before it dials.
Profile & proposition
We document the ideal customer profile, the qualification criteria and the messaging with your commercial lead.
Data foundation
Named account list built and enriched, CRM fields and reporting agreed before any outreach begins.
Controlled launch
A limited first wave to test sequence and message, reviewed with you before we scale volume.
Weekly cadence
Standing weekly review of numbers, objections and account feedback, with adjustments recorded.